PUBLIC PROMOTION

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Definitions

the mock-up of effective promotion pieces, that get made up and printed by Dissem, and their distribution to attract floods of new public into the org. Every piece has to be based on survey and must address the right public. Such items are: information packs, handout tickets, booklets, flyers for Public Reg use, event promo mailings, posters, LRH book advertisements placed in news media. LRH books, not other books but LRH books and the introductory services of Dept 17 are promoted heavily in alignment to survey. Heavy volume public promotion is a must. FSMs and volunteers are used to distribute promo by hand or mail to lists of names. Information packs are mailed to lists of names and they are collected for this. (HCO PL 14 Nov 71RA II)