PROMOTION

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Definitions

1. means, to make something known and thought well of. In our activities it means to send something out that will cause people to respond either in person or by their written order or reply to the end of applying Scn service to or through the person or selling Scn commodities, all to the benefit of the person and the solvency of the org. (HCO PL 20 Nov 65R)

2. promotion is making things known. It's getting things out. It's getting one's self known. It's getting one's products out. (SH Spec 62, 6505C25)

3. promotion consists of getting names and addresses and contacting them and offering service to get them in. The more names, the more contacts, the more people. (HCO PL 15 Mar 65 I)

4. accumulation of the identities of persons. This is done by getting lists of names, by personal contact, etc., and offering those identities something they will buy, a book or a service. Dissemination and salesmanship are really promotion. (HCO PL 21 Jan 65)

5. when routing arrangements are made or communication invited from org to public and public to org, we call it promotion. (HCO PL 17 Nov 64)

6. promotion is the art of offering what will be responded to. (HCO PL 7 Mar 64)

7. promotion consists only of what to offer and how to offer it, that will be responded to. That's the extent of it. (HCO PL 7 Mar 64)

8. by promotion in a Scn organization, we mean reach the public. (HCO PL 26 Aug 59)

9. poor promotion gives you a ratio of maybe 98% outflow and 2% inflow, i.e. 98 pieces of mail (of all kinds) mailed and 2 pieces of mail (of all kinds) received. Fair promotion would perhaps consist of 90% outflow and 10% inflow, meaning that for 90 pieces of material (of all kinds) mailed by the org, 10 pieces of mail (of all kinds) were received. Fantastically wonderful promotion would consist of 50% outflow, 50% inflow. A miracle would be 10% outflow and 90% inflow. No exact index or chart of this has ever been made. But the above is an educated guestimate. The figures are given to make the following point: the better the promotion, the higher the inflow rises in proportion to the outflow. (HCO PL 7 Mar 64)