PUBLIC

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Definitions

1. the thought or significance which the PR person is attempting to convey is called "the message." The receipt points of the message are called "publics." There are many different publics. These are types or groups who accept differently from other types or groups. It is the task of the PR person to study and separate out the different publics and know what they want or will accept. (HCO PL 7 Aug 72)

2. there is a specialized definition of the word "public" which is not in the dictionary but which is used in the field of public relations. "Public" is a professional term to public relations people. It doesn't mean the mob or the masses. It means "type of audience." (HCO PL 13 Aug 70 III)

3. Publics is a public relation term meaning a type of "users." (HCO PL 22 Jul 71)