PUBLICRELATIONSAREA CONTROL

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Definitions

consists of these duties: (a) classifying and listing the various publics that exist. (b) locating who the opinion leaders are. (c) surveying the various publics and opinion leaders for what they want, what is popular. (d) formulating from surveys a tailored message to fit each public and for repetitive use. (e) image and appearances of the org, policing same and keeping them acceptable to the public. (f) contact and getting opinion leaders on our side giving us favorable mention and assistance. (g) community PR, liaison and participation to increase favorable image. (h) campaigns and PR programs using surveys, contacts, events, mass media to get across our PR message. (i) news stories, press, TV and radio to increase Scn impingement on the public. The use of these must be based on survey. With PR you are informing in ways that will create favorable opinion and response from publics. (HCO PL 14 Nov 71RA II)