MESSAGE

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Definitions

1. every message should contain only one subject, except when the message is a report on a general situation. A report can contain as many data as it pleases. A message, consisting of a forwarding of a datum or a request for a policy or datum, or item, should be highly standardized amongst organizations to minimize the loss of time in communication and to insure a rapid and accurate response to any and all communications received. A message consists of one subject and the reason why. It should be written so that enough space remains on the paper to answer the communication. Neatness, clear typing, retyping, are not important as long as the writing is legible. The actual content of the message and its placement on a piece of paper large enough to admit of an answer on that piece of paper are of the primary importance. The number of things which must be on the message is precise and should be placed in this order: (1) date, (2) the person to whom the message is addressed, (3) the person who is sending the message, with address, is needful, (4) the actual message or datum itself, (5) the reason why it is needed, (6) the initials of the person sending, (7) enough blank space, preferably at least half of the piece of paper, to permit the message to be answered on that same sheet of paper. (Communications Plan HASI, 1954 OEC Vol VII p. 254)

2. (the message) the thought or significance which the public relations person is attempting to convey is called the message. (HCO PL 7 Aug 72)