PUBLIC RELATIONS

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Definitions

1. in the field of public relations good works well publicized is one of the definitions which they give in a text book on the subject, that's supposed to be the perfect definition of PR, couldn't be further from the truth effective cause well demonstrated -you see they need a few little refinements. Then you can make forward progress. (FEBC 2, 7101C18 SO I)

2. the art of making good works well known. (HCO PL 21 Nov 72 I)

3. public relations is causative. To be effective it must cause something. PR is essentially a communications subject and follows the communication formula. The object of PR is persuasion to think, either newly or differently or to keep on thinking the same way. (HCO PL 7 Aug 72R)

4. the social technology of handling and changing human emotion and reaction. (HCO PL 2 Jun 71 II)

5. the willful broadcast of information. (HCO PL 11 May 71 III)

6. the duty and purpose of a public relations man is: the interpretation of top management policy to the different publics of the company-to advise top management so that policy if lacking can be set-to make the company, its actions or products known, accepted and understood by the different publics-and to assist the company to exist in a favorable operating climate so that it can expand, prosper and be viable. (HCO PL 18 Nov 70 II)

7. the technique of communicating an acceptable truth-and which will attain the desirable result. (HCO PL 13 Aug 70 II)

8. a technique of creating states of mind in different types of audiences or publics. PR can be used or abused. (HCO PL 13 Aug 70 I)

9. public relations, a technique of communication of ideas. (HCO PL 13 Aug 70 I)

10. the function of PR is to interpret the policies of management to the various publics with which management is dealing: interpret, popularize, get them accepted, find facts about the unacceptability of the policies, get campaigns to make them more popular, test public opinion with regard to the campaigns. They're molding opinion. (7003C27 SO)

11. (under HCO) purpose: to maintain and increase good public relations for the organizations of Dn and Scn. (HCO PL 12 Oct 62)