CONFUSION LEVEL

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Definitions

you can test promo by its confusion level. If the public has to read a whole long paragraph to find out what it's all about, they won't read it. So the delivery of your message has to be sharp, clear and fast. They have to get your message at once. Know what your message is and get it across with the least effort required by your reading public to grasp what you are saying instantly. (BPL 13 Jul 72R)