PROMOTION ACTIVITIES

A · B · C · D · E · F · G · H · I · J · K · L · M · N · O · P · Q · R · S · T · U · V · W · X · Y · Z

Definitions

these two things (how he gets the book and how he is offered further service) are the whole of promotion activities. Promotion is never aimed at anything else regardless of how it is done. The ideas used in promotion must (a) get books into the hands of people in the public, and (b) offer such persons service, (c) offer such persons already sold lower services, higher services. There is nothing more to it. (HCO PL 7 Apr 65 IV)