INFORMATION PACKET

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Definitions

1. an information packet is not just one pamphlet all by itself. It is a packet containing several pieces. These could be a short punchy article designed to increase the person's interest and cause him to reach more, a book flyer, and a book order form. (HCO PL 15 Aug 66)

2. Information Packet (Def. 1)

3. the idea with information packs is to sell the right service to the right public and make people reach for and buy the service/item that is being offered them. An information pack no matter what type, must contain several pieces. Example: a letter, flyer and order form and return address envelope, or, questionnaire, short punchy article designed to increase the person I s interest on the subject he is being questioned about, order form and return address envelope. As a personal touch, an information pack must always give the receiver the name and post of the terminal at the org to contact. The rule with information packs is one service - one information pack. Selling - too many items could result in confusion for the receiver, who becomes ARC broken and won't buy a thing. (BPL 20 May 72R)

4. packages made up and mailed by the Letter Registrar for newly interested people whose names have been received. Special information packages are made up and mailed by the Letter Registrar to inform various sections of her mailing list on the next service they might be interested in, having already done something. There could be a Book Info Packet for a person who has just bought a book, a Test Info Packet for a person just tested, a PE Info Packet for the person who has just done a PE, etc., etc. In each case it offers the next service. (HCO PL 4 Feb 61)