FLIERS

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Definitions

1. fliers are used for stuffing in letters, putting into books or merchandise shipped. Every product an org can deliver rates a flier. A flier must (a) offer a product,(c) describe it, (c) give a price, (d) say how to get it, (e) picture it, (f) hard sell it. The Letter Reg puts them in letters to describe the particular service she is offering. The Publications Dept has them for books and merchandise and stuffs them into things they are shipping. Stacks of them are made available in cases in reception and for Body Reg and Public Reg use. Fliers are not handed out on streets, nor are they "stuffed loose in magazines" which of course is not their purpose at all. Mags carry similar texts in ads. Accounts uses fliers for sending out with monthly statements and collection letters and they are so designed to encourage payment by the debtor. (BPL 20 May 72R)

2. Fliers