SUCCESS

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Definitions

1. Success handles interviewing all service completions and soliciting success stories from same. Putting all completions on the meter to ask key questions to verify satisfactory results. Routing back to Qual for correction and completions that are not happy or satisfied or that do not pass meter questions. Categorizes success stories into types of successes and results. Distributes and posts success stories and makes such available for use in Div 6 and Div 2 promotion pieces and also for Div 2 and Div 6 Regs use. Sees that success stories are used. All these duties adds up to ensuring good word of mouth. (HCO PL 14 Nov 71RA II)

2. could be called a Qual function due to its flub catch aspects or a Div 6 function due to its promotion aspects. Thus question has arisen as to its org board position. Actually the argument is based on sub-products. Senior is the fact that success monitors word of mouth and therefore is a vital part of PR area control in Div

3. It is difficult for PR to succeed in the face of poor word of mouth. Success is the checkpoint that will ensure good word of mouth and will prevent persons with bad indicators leaving the org which will create bad word of mouth. When success functions are really in, good word of mout"'. s and a PRO can do his job with reality and it stumbling into bad word of mouth. An additional benefit is that success provided the vital information line on the results the org is obtaining with its services and this contributes to making PR real. Success is a type of PR area control. in itself and goes in as an ingredient to make up the whole of PR area control. Success monitors word of mouth = part of PR area control = Division 6. This finalizes the position of success. (HCO PL 5 Aug 71 II)