EMERGENCY FORMULA

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Definitions

(1) promote, that applies to an organization. To an individual you had better say produce. That's the first action regardless of any other action, regardless of anything else, why that is the first thing you have to put their attention on. The first broad, big action which you take is promote. Exactly what is promotion? Well, look it up in the dictionary. It is getting one's self known, getting one's products out. (2) change your operating basis. If for instance you went into a condition of emergency and then you didn't change after you had promoted, you didn't make any changes in your operation, well you just head for another condition of emergency. So that has to be part of it, you had better change your operating basis, you had better do something to change the operating basis, because that operating basis lead you into an emergency so you sure better change it. (3) economize. (4) then prepare to deliver. (5) part of the condition of emergency contains this little line-you have got to stiffen discipline or you have got to stiffen ethics. Organizationally when a state of emergency is assigned supposing the activity doesn't come out of that emergency, regardless of what caused the emergency, supposing the activity just doesn't come out of the emergency, in spite of the fact they have been labeled a state of emergency, they have been directed to follow the formula, they have been told to snap and pop and get that thing straighted out, and they are still found to be goofing, the statistic is going down and continues to go down, what do you doT-There is only one thing left to do and that is discipline because life itself is going to discipline the individual. (HCO PL 23 Sept 67)