DEPARTMENT OF FACT FINDING AND RESEARCH

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Definitions

Department 16, Division 6, Public Relations Division. Ideal scene: Dept 16 accurately and routinely supplying reliable information, facts and evaluation/research findings pertaining to PR successful/unsuccessful policies and programs, public trends, local and world events affecting or likely to affect org operations, what is popular/unpopular and acceptable in local Sen, Dn. and public circles, the publics we control and don't yet control, the org's PR standing in its environment, org promotional effectiveness, and to what degree the org is being successful in satisfying its customers, to all staff, execs and PR personnel, resulting in heightened awareness of PR and its importance so that contribution to PR and org image is increased. (HCO PL 20 Aug 70 III)