ADVISORY COUNCIL CHECKLIST

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Definitions

an Ad Council must know every corner of the org's marketing, promotion, pricing, sales and delivery. This means surveys, pricing and things to sell. Things to promote. How to promote and who can one reach (CF, address, new publics). How to sell. How to deliver. How to get in repeat business. These actions have been assembled into an Advisory Council checklist, BPL 22 June 1975. Use of this checklist now becomes mandatory for Ad Council who may not touch expenditure matters until it has reviewed all points of the checklist and formulated an income planning which forces in promotion, delivery, and sales, and which remedies the weak points and removes the barriers to achieving these. The checklist serves as a guide to direct Ad Council's attention to vital areas, but may not be taken to supplant policy. (HCO PL 23 Jun 75)