View source for EMERGENCY FORMULA

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== Definitions ==

(1) promote, that applies to an [[ORGANIZATION|organization]]. To an [[INDIVIDUAL|individual]] you had [[BETTER|better]] say [[PRODUCE|produce]]. That's the first [[ACTION|action]] regardless of any other action, regardless of anything else, [[WHY|why]] that is the first thing you have to put their [[ATTENTION|attention]] on. The first broad, big action which you take is promote. Exactly what is [[PROMOTION|promotion]]? Well, look it up in the dictionary. It is getting one's [[SELF|self]] known, getting one's products [[OUT|out]]. (2) [[CHANGE|change]] your [[OPERATING|operating]] basis. If for instance you went into a [[CONDITION|condition]] of [[EMERGENCY|emergency]] and then you didn't change after you had promoted, you didn't make any changes in your operation, well you just head for another condition of emergency. So that has to be part of it, you had better change your operating basis, you had better do something to change the operating basis, because that operating basis [[LEAD|lead]] you into an emergency so you sure better change it. (3) economize. (4) then prepare to [[DELIVER|deliver]]. (5) part of the condition of emergency contains this little [[LINE|line]]-you have got to stiffen discipline or you have got to stiffen [[ETHICS|ethics]]. Organizationally when a [[STATE_OF_EMERGENCY|state of emergency]] is assigned supposing the activity doesn't come [[OUT_OF|out of]] that emergency, regardless of what caused the emergency, supposing the activity just doesn't come out of the emergency, in spite of the [[FACT|fact]] they have been labeled a [[STATE|state]] of emergency, they have been directed to follow the [[FORMULA|formula]], they have been told to snap and pop and get that thing straighted out, and they are still found to be goofing, the [[STATISTIC|statistic]] is going down and continues to go down, what do you doT-There is [[ONLY_ONE|only one]] thing left to do and that is discipline because [[LIFE|life]] itself is going to discipline the individual.
''(HCO PL 23 Sept 67)''