View source for CONFUSION LEVEL

[[INDEX_A|A]] · [[INDEX_B|B]] · [[INDEX_C|C]] · [[INDEX_D|D]] · [[INDEX_E|E]] · [[INDEX_F|F]] · [[INDEX_G|G]] · [[INDEX_H|H]] · [[INDEX_I|I]] · [[INDEX_J|J]] ·
[[INDEX_K|K]] · [[INDEX_L|L]] · [[INDEX_M|M]] · [[INDEX_N|N]] · [[INDEX_O|O]] · [[INDEX_P|P]] · [[INDEX_Q|Q]] · [[INDEX_R|R]] · [[INDEX_S|S]] · [[INDEX_T|T]] ·
[[INDEX_U|U]] · [[INDEX_V|V]] · [[INDEX_W|W]] · [[INDEX_X|X]] · [[INDEX_Y|Y]] · [[INDEX_Z|Z]]
== Definitions ==

you can test [[PROMO|promo]] by its [[CONFUSION|confusion]] [[LEVEL|level]]. If the [[PUBLIC|public]] has to read a whole long paragraph to find [[OUT|out]] what it's all about, they won't read it. So the delivery of your [[MESSAGE|message]] has to be sharp, [[CLEAR|clear]] and fast. They have to get your message at once. Know what your message is and get it across with the least [[EFFORT|effort]] required by your reading public to grasp what you are saying instantly.
''(BPL 13 Jul 72R)''