RANKING

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Definitions

1. a market research method of having consumers rank advertisements, products, product features, etc., in order of preference usually by checking off the answer on a sheet of multiple choice questions.

2. any system of putting persons, places or things in an order of preference, value, size, seniority, etc., such as assessing the value ofeach executive or employee in an organization and placing him on a scale of value relative to the others.