PRESS BOOK

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Definitions

a professional PR who has a "client" always at once constructs a display book, and he keeps it added to and up-to-date. The book is used to get interviews, bookings, press. Usually it is a loose-leaf big fancy clipping scrapbook. Such a book begins with an acceptable story of the group creation which is factual and contains itself PR. There follows press cuttings including photos as in the press. Such press sections go on and on in the book as new press occurs so other data is sandwiched in between expanses of press. Radio and TV appointments or plays are noted or clipped from papers and pasted in. It is of tremendous use and gets bookings and interviews with speed. That it is fat is a big recommendation in itself. No professional PR or booking agent or advance man is ever without a display book telling of and selling his client. (HCO PL 18 Mar 74)