OPINION LEADER

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Definitions

1. that being to whom others look for interpretation of publicity or events. Through wisdom, proximity to data sources, personality or other factors including popularity itself, certain members of the group, company, community or nation are looked to by others for evaluation. (HCO PL 11 May 71 II)

2. "To whom do they listen?" "Whose opinion do they accept?" "Whom do they trust?" "On whom do they depend?" are the questions which, answered, identify the opinion leader of the group, large or small. (HCO PL 11 May 71 II)