NAME SCREENING

A · B · C · D · E · F · G · H · I · J · K · L · M · N · O · P · Q · R · S · T · U · V · W · X · Y · Z

Definitions

market research method in which by a process of elimination, the most optimum name for a new product or service is selected, conveying correct image, having uniqueness so that it cannot be confused with other product names on the market, and not containing any unfavorable inferences.