EDITORIAL

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Definitions

type of article other than straight news usually included in a newspaper. Editorials reflect opinion and viewpoint of the paper. An editorial is generally short, varying from a sentence or two to 1000 words or more. It usually has a news peg, that is an introductory statement announcing the subject and tying it to a news development. Forceful and persuasive arguments are marshaled from logical pattern to logical pattern to convince the reader. The editorial writer also considers what arguments may be raised in rebuttal and raises them to answer in advance. The editorial ends with a firm conclusion, clearly and reasonably stated. The purpose is to have a desired effect on the reader. (BPL 10 Jan 73R)