URGENT DIRECTIVE

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Definitions

1. a senior executive who discovers a situation which may be disastrous to the org. Issues orders of a remedying or preventive nature instantly by directive, to remain in effect until all data is in. This is called an Urgent Directive. (HCO PL 31 Oct 66 I)

2. if an emergency situation develops, any member of that Ad Council could issue what is called an Urgent Directive. It's something that's got to be done right now, right now, it can't wait till tomorrow. His directive is only good until a Board of Investigation has investigated it and written a right directive. So these emergency directions then have a tendency to be wiped out. They have to be wiped out. (SH Spec 81, 6611C01)