PACKAGING

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Definitions

1. the material that is used to enclose, contain, wrap or protect a product until the product is bought and used by a consumer.

2. that area of manufacturing dealing with the subject of how to best enclose, contain, wrap or safeguard a product until it is in a consumer's possession. Each product has certain packaging requirements due to its nature and the way in which it is marketed. The area of packaging is essentially a study of what occurs to a product from the time it leaves the manufacturer until it reaches the consumer, is consumed, and the packaging is discarded. Considerations affecting packaging include the cost and availability of materials to protect a product during shipment, protect it against spoilage over a period of time, attractiveness of packaging to entice purchase and ecological considerations affecting the efficient disposal of packaging once discarded, etc.