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GOOD ROADS AND GOOD WEATHER

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(letter writing) whatever else you do, keep it a warm good roads and good weather. That's the golden rule. Calm, warm, friendly. No "Thank you for yours of the 19th instant." Sounds like we sell shoes. To a letter about a compliment on an org and a win, it's "Dear Bill, yes things are going along okay. Tell me about your next big win. Tell Agnes hello. Best, Ron." (HCO PL 9 Mar 65)