DUMMY

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Definitions

1. a scrap paper expression of the idea. Includes in the same package the written material (called copy), all surveys used, captions, photos and art work. (FO 3574)

2. (graphic arts) there is a dummy-this is very rough. Usually it has copy and even illustrations, graphs or photos in another separate pack. (ED 459-51 Flag)

3. a dummy in the graphic arts business is a pack of paper folded or stapled to show what goes on what page. It is the first step of design. It gives the general impression. After a dummy is done, a layout showing the exact lines, spaces, photo placements and size is done. (ED 459-49 Flag)

4. in any promotional piece, the first thing submitted. A drawing (rough) of the item showing general layout but with the exact copy (words) to be used in the final product. (ED 62 FAO)