View source for TOO LITTLE TOO LATE

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== Definitions ==

the hallmark of bad [[PROMOTION|promotion]] is too little too late. Probably the most aggravating and most suppressive [[ERROR|error]] that can be made by those [[DOING|doing]] promotion or other PR actions, is to plan or announce an [[EVENT|event]] too close to the date for anyone to come. Too little promotion too late.
''(HCO PL 28 May 71)''