View source for THROW-AWAY

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== Definitions ==

your [[PROMO|promo]] is going [[OUT|out]] and gets received amongst thousands of other advertisements for soap, refrigerators, shoes and sealing wax. The [[PUBLIC|public]], deluged by this constant [[FLOW|flow]], tends to briefly glance at the promo and tosses it away. They see it and if it's not sharp enough, and if it doesn't push the [[RIGHT|right]] [[BUTTON|button]] fast enough, they pass on by. Promo that gets this treatment is called throw-away.
''(BPL 13 Jul 72R)''