View source for PRODUCT IDENTIFICATION

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== Definitions ==

the aspect(s) of a [[PRODUCT|product]] that allow(s) a [[CUSTOMER|customer]] to distinguish it from other products on the [[MARKET|market]]. Such things as trademarks, [[BRAND|brand]] names, distinctive color, [[DESIGN|design]], [[PACKAGING|packaging]], fragrance, flavor, etc., are all examples of product [[IDENTIFICATION|identification]].